Volvo Trucks – The Ballerina Stunt

Must say that stunts promoting brands are becoming popular. The latest one is “The Ballerina Stunt” by Volvo, to promote their new line of trucks.

The stunt took place on an unopened highway in Croatia, performed by world record-holding highliner Faith Dickey on a line between two speeding trucks. Did she make it before the trucks reach the tunnel that lies behind the next bend?

What a piece of advertising… who ever said it should be boring to market trucks!?

The stunt was set up to show the precise handling of the new Volvo FH. Created in cooperation with Hollywood stunt director Peter Pedrero (James Bond, Harry Potter, Pirates of the Caribbean) and directed by Academy Award nominee Henry Alex Rubin.